How to Acquire Customers When You’re Not a Household Name

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If you’re not a household name, it can be difficult to know where to find potential customers. And, with so many channels to focus on for acquisition, it can be tough to prioritize.


Small businesses have a huge problem. They can’t just wait around for customers to come in – even the biggest, most successful companies work hard every single day trying find new ones! But it’s no easy feat being an unknown company these days when there are so many channels available and all you need is one lead right? And then what if your budget isn’t big enough either- acquisition costs have gone up almost 60% over six years ago…


The best way to find customers is by figuring out who your ideal customer is. Even with the most creative small business ideas, spraying and praying doesn’t work for anyone — you need make sure that you’re spreading word at right people!


Understanding your customer is key to success as a small business owner. Without this crucial understanding, it’s difficult to know how to market your product or service, or even what product or service to offer in the first place. This is where your customer avatar comes in. Your customer avatar is a representation of your ideal customer, based on real data and analysis. In this blog post, we’ll show you how to define your customer avatar so that you can better understand your target market.




  1. Start with basic demographics.
    When you’re starting out, it’s helpful to begin with some basic demographic information about your target market. This might include things like age, gender, location, and income level. Once you have a general idea of who your target market is, you can start to get more specific.
  2. Conduct market research.
    Once you have a general idea of who your target market is, it’s time to start conducting some market research. There are a number of ways to do this, but some of the most common include surveys, interviews, and focus groups. This research will help you understand things like what your customers’ pain points are, what their needs are, and what they’re looking for in a product or service.
  3. Create buyer personas.
    Once you have all of this information, you can start to create buyer personas. A buyer persona is a semi-fictional character that represents your ideal customer. When creating a buyer persona, be sure to give them a name and photo so that they feel like a real person. In addition, be sure to include as much detail as possible about their demographics, their needs and pain points, their goals, and anything else that will help you understand them better.
  4. Refine and update as needed.
    It’s important to remember that your customer avatar is not set in stone; it should be continuously refined and updated as you learn more about your target market. As your business grows and changes, so too should your understanding of who your ideal customer is. By regularly revisiting and updating your customer avatar, you can ensure that you’re always marketing effectively to the right people.

    If you want to be successful as a small business owner, it’s essential that you understand your target market inside and out. One of the best ways to do this is by creating a customer avatar—a semi-fictional character that represents your ideal customer based on real data and analysis. By following the steps outlined in this blog post, you can create a detailed and accurate customer avatar that will help you better understand your target market so that you can more effectively sell to them.


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